Bhayu is an Associate Director who manages corporate communication accounts at ID COMM. He brings an innovative marketing approach through collaborative partnerships to leverage ID COMM portfolio. As a journalist at heart, Bhayu has transformed into a seasoned consultant who believes that narrative is key to any communication activities to leverage brand reputation and credibility across all platforms, including digital and conventional media. At ID COMM, Bhayu is one of a senior consultant who is keen to transfer knowledge and provides ongoing capacity building to his team.

Bhayu has extensive experience working for tech-related clients, including OOT platforms, in various stages of their operation in the Indonesian market – as it entered the market, running a year-long campaign, and during a crisis. Bhayu is also well-versed in a wide range of banking and financial industry-related clients, such as conventional banking, digital banking, and life insurance, for both local and multinational companies. Aside from that, he has also managed clients in the oil and gas industry as well as the mining industry, mainly gold and nickel. However, Bhayu is passionate about the health industry as it affects public health, mainly focused on pharmaceutical companies.

Previously, Bhayu was a broadcast journalist for various TV newsrooms with a career that lasted for 9 years, starting from a field reporter to a Producer and eventually a Current Affairs Manager. In 2013, he became a communication professional for a multinational and local PR Agency before joining ID COMM.