ID COMM, a renowned local communication and public relations firm based in Jakarta, has been honored as the Influential Public Relations (PR) Agency at the prestigious 4th MAW Talk Awards 2024. Held in the vibrant city of Yogyakarta on June 28th, this event recognized distinguished individuals and organizations in PR, media, and leadership, celebrated for their integrity and significant impact within their respective fields.

This year, the MAW Talk Awards, with the theme “Leadership,” acknowledged 39 outstanding individuals and organizations across seven categories, including Influential PR Figures, Influential PR Agencies, Influential Media Figures, Influential Public Figures, Influential Social Community Figures, and Influential Business Figures. These awards testify to the recipients’ exemplary contributions and leadership within their domains.

Asti Putri, Co-Founder and Director of ID COMM emphasized that being a change agent contributing to a better Indonesia has been a core mission of ID COMM since its inception a decade ago. “We work behind the scenes alongside our clients to create and deliver impactful communication programs that resonate with the public. This award is a validation of our unwavering commitment to our mission over the past ten years,” she expressed with pride.

Asti also extended her heartfelt appreciation to all the awardees in the PR and communication sectors, expressing her hope that this recognition will foster a positive ecosystem conducive to the advancement of the profession and industry. She emphasized the importance of collaboration and continuous improvement to elevate the standards of PR practices.

The selection process for the award was notably rigorous. It began with candidate nominations through comprehensive desk research and was followed by meticulous evaluation by a distinguished panel of judges in Yogyakarta. The esteemed panel included Prof. Masduki from the Islamic University of Indonesia, Christina Rochyanti from Veteran National Development University Yogyakarta, Prof. Adhianty Nurjanah from Muhammadiyah University of Yogyakarta, Rahayu from Gadjah Mada University, and Lukas Ispandriarno from Atma Jaya University Yogyakarta.

A Decade of Excellence

The MAW Talk Awards add to the numerous accolades received by ID COMM over the past decade, further cementing its status as a leading communication and public relations firm that significantly impacts society. Founded ten years ago by the dynamic duo Sari Soegondo and Asti Putri, ID COMM started in a modest office with just three employees. Today, ID COMM has grown exponentially, producing highly skilled communication and public relations professionals specializing in development, corporate, and marketing communications.

Throughout its remarkable journey, ID COMM has actively provided strategic communication consultations, guidance, and direction tailored to meet clients’ needs while adapting to the ever-evolving landscape. ID COMM’s leadership and commitment to excellence have been recognized by various institutions, with several staff members holding key positions in public relations industry associations. The firm is also frequently invited to share its expertise with businesses, government bodies, and educational institutions, reflecting its thought leadership in the industry.

“At ID COMM, thought leadership is not just a responsibility but a crucial contribution to advancing the public relations industry in Indonesia,” Asti remarked. She emphasized that continuous learning and sharing of knowledge are not just vital, but integral to the growth and sustainability of the profession. 

Asti firmly asserted ID COMM’s unwavering commitment to being a positive change agent in the industry. She believes that communicators play a pivotal role in creating a collaborative ecosystem, especially in today’s highly interconnected and transparent era. “We hope this recognition inspires and motivates the entire ID COMM team to continue pioneering sustainable future-building and creating positive impacts for our clients, the industry, and society,” she concluded with conviction.