Today’s lifestyle often poses us with unforeseen financial risks. Yet, every person desires a peaceful and comfortable life, for themselves and for their loved ones. One would need a careful financial planning and a life protection instrument to secure financial stability and a good quality of life.

“Indonesia’s per capita income increased by nearly 10% in 2022. Nevertheless, according to the OJK survey, ownership of insurance product and access to its service grew by only 4.8% in the last 11 years. This means the productive age group remains at a vulnerable state to health risks, because they might focused solely on assets growth. Health and monetary protection, as a matter of fact, is among key factors to maintain financial resilience,” stated Wianto Chen, CEO & President Director of MSIG Life, during the launch of Smile Optima Flexilink at Sinarmas MSIG Tower, Jakarta (6/2).

Protection and investment instruments are key elements to achieve financial freedom, and mitigating risks such as accident, severe illness, or job loss. Insurance-Linked Investment Products (PAYDI) were introduced as the best option for both health and life protection as well as personal assets’ enhancement.

Beyond health and life protection, PAYDI offers financial security and guarantees a good quality of life. PAYDI enables customers to adjust their protection package depending to their needs and according to their financial state, with flexible terms and options available.

“Everyone has different life and financial journeys, needs, and challenges. It is then essential to design a personalized financial protection and assets management suitable for each stage of the customer’s life. PAYDI helps customers maintain the strength of their financial assets against the tests of time, risks, and inflation, allowing them to focus more on achieving their dreams and let us safeguard their life towards financial freedom,” Wianto described further.

Sharing a common idea, Samuel Ray, a professional content creator for financial topics who had achieved his financial freedom at the age of 33, explained that the young generations can accelerate their financial freedom by taking the following principles; “Shaping the abillity to manage own financial matters and keeping their thoroughness before tapping on financial opportunities, while protecting themselves from potential risks that might arise. Those are the keys to maintain both financial welfare and self wellbeing at a productive age. I see PAYDI as a practical solution for the young generations. However, it is important for them to keep the confidence and patience throughout the journey before reaching the ultimate goal of financial freedom.”

Smile Optima Flexilink from MSIG Life is an option for young generations who wish to start managing their wealth through investment instruments at minimum risks and with a more established security. This product provides optimum benefits, namely a coverage of up to 300%, loyalty bonus, a guarantee of policy validity for the first 15 years, and a flexibility that protects the customer’s terms.

This solution was introduced through a media event presented Wianto Chen, CEO & President Director of MSIG Life; Ferry Tjong, Agency Business Head of MSIG Life; and Samuel Ray, a Financial Content Creator.

ID COMM supports MSIG Life in terms of preparing the key management with a communication strategy and guide, run the media management, story writing, and ensure wide publication about PAYDI to raise public awareness, shape understanding, and attract interest towards this product.

Author: Agil Asmoaji
Editor: Yulia Maroe, Ana Balqis, Chicilia Wongsodiredjo