Do you know anyone who doesn’t have a social media account? 

There are most likely only a few of them. One person can have multiple accounts on different social media platforms. The use of social media in Indonesia has grown rapidly over the past five years. As of early 2023, more than 60% of the Indonesian population are social media users, making it the fourth-highest country in terms of social media users in the world.

As social media’s presence becomes increasingly important for society, it has also become a powerful tool for brands to reach a larger audience. A brand can use social media to build both awareness and strong engagement with its target consumers.

Sharing information about products and services, connecting with customers, and receiving feedback on social media can help build brand awareness and engagement among consumers, ultimately driving sales.

Here are five things you can consider in building brand engagement on social media:

1.⁠ ⁠Know your audience

The first step is to identify and understand your target audience and what they care about or are interested in so that you can tailor content that appeals to them.

2.⁠ ⁠Create relevant content

Social media has content recommendation algorithms that follow users’ interests, so people are more likely to engage with relevant content. Create content that aligns with the characteristics of your target audience.

3.⁠ ⁠Be consistent

The more you post on social media, the greater the likelihood of engaging with your target audience. However, it is crucial to find a balance so that the quantity of content is neither too much nor too little.

4.⁠ ⁠Interact with your audience

When people comment on your content, respond as well. This gesture shows that the brand values engagement and is interested in conversations. Social media can also be utilized to hold competitions or quizzes with prizes or ask questions to the audience to encourage further interaction.

5.⁠ ⁠Utilize social media analytics

Social media analytics can help track the progress of a brand account and see which types of posts resonate with its audience. This information can help refine a brand’s social media strategy and enhance engagement.

Social media can be a powerful tool for increasing consumer engagement with a brand. A brand can build a closer relationship with its audience by sharing information and engaging in meaningful conversations.

Author: Chicilia Wongsodiredjo