As a #1 beauty functional drink product that has good reputation in Malaysia and Singapore, Kinohimitsu wants to create the same footprints in Indonesia. In collaboration with PT. Natural Nutrindo. As its distribution partner in Indonesia, the brand aims to have wide penetration among its target market; which are adult female and young mums.

ID COMM was trusted as the PR agency to build the brand reputation and penetrate local market through a strategic education program. A series of media and blogger gathering was conducted under “I Believe the Beauty in Me, I Believe in Kinohimitsu” campaign to expose potential customers with Kinohimitsu experience

This series of activities was successful in collecting positive testimonies and genuine endorsement towards the brand.