The Challenge
Corine de Farme, a natural skincare product which has dedicated all its know-how to babies, mothers and women throughout the world to offer the softness and beauty. Manufactured 100% in France and sold to more than 60 countries. Corine de Farmecurrently have a complete range of skin care and beauty enriched with 100 % natural extracts for the entire family.
Our Approach
Focusing on women series, at the end of 2018, ID COMM has been appointed as the PR Agency to strengthen Corine de Farmebrand awareness and relationship with Indonesia consumers through office-to-office visit. We collaborated with Cosmopolitan FM as a partner who has a regular program named “Heart to Heart” – visit their listeners to gain experience with new products or brand campaigns.
The Result
ID COMM successfully obtained best deals with Cosmopolitan FM that include ON AIR benefits, social media benefits, and marketing survey benefits. Throughout 1 months, the communication program have reach 156 targeted consumer at 5 offices in Jakarta – Kumparan, AXA Mandiri, Telkom, Zalora, LeverateService Indonesia.