The Challenge
A key focus of LIXIL is to address challenges related to sanitation and housing, and enhance comfort in the global marketplace. The company also innovates and showcases products that integrate world-class technology and meaningful design in an effort to increase sanitation access worldwide.
Our Approach
Through the ‘Toilet Untuk Negeri’ program, in collaboration with five startups, clean sanitation facilities will be established in Bali and Central Java, directly improving the lives of the residents. This initiative will be publicized extensively in the media, showcasing LIXIL’s commitment to social responsibility. From July 2022 through January 2023, with ID COMM’s support, LIXIL gained extensive media coverage through its brands GROHE, INAX, and American Standard, reinforcing its position as a leader in the industry. LIXIL not only exceeded its KPI target by 226% but also made a significant impact on local communities.
The Result
In recognition of its unwavering commitment to quality and sustainable sanitation solutions, LIXIL’s initiatives have not only received widespread public attention but also garnered significant industry recognition. In terms of sanitation improvement in Indonesia, the company continues to lead the industry, responsive to consumer needs, and actively contributing to the improvement of the nation’s sanitation system. This recognition, which is a testament to LIXIL’s credibility and the effectiveness of its initiatives, instils confidence in our stakeholders and partners, assuring them of our continued leadership and commitment to the cause.