Sari Soegondo counsels leading corporations, global enterprises, and organizations on various topics. With the increasing awareness and greater demand for well-planned communication for national development, Sari shares her passion and leads the team in diving into issues from health, education, environment, and social inclusion to international diplomacy in diverse national public and policy advocacy campaigns that lead her to different levels of engagement and impact creation.

Sari was involved and led the development and implementation of communication strategy in some of ID COMM’s most prominent and successful projects: the European Union Policy Outreach and Partnerships (EUPOP) & the European Union – Indonesia Cooperation Facility (EUICF). She played a crucial role in developing a communication and liaison framework with EU stakeholders in Indonesia, such as governmental ministries and agencies, development partners, diplomatic communities, civil society organizations, and the media.

Sari led the Vaccine Access and Health Security Initiative – Australia-Indonesia Health Security Partnership (VAHSI-AIHSP), provided and leveraged scientific-based information related to the risk and benefit of COVID-19 vaccines roll-out, 3T and preventive actions, as well as to improve understanding and positive attitude and behavior of the people in the four targeted provinces. For its success, this Project brought ID COMM the Mix PR Agency of the Year 2023 Award.

Sari possesses years of experience in managing numerous public policy and social development programs such as Education Management Information System (EMIS) Change Management in the Islamic Education sector, Advancing Knowledge and Skills for Sustainable Growth (AKSI), Building Inclusive Social Assistance (BISA), Polytechnic Education Development Project (PEDP), Analytical and Capacity Development Partnerships in the Education Sector (ACDP), the REDD+ Agency: Reduction of Emission from Deforestation and Forest Degradation, Office of the Special Envoy for the President of Indonesia for the Millennium Development Goals (KUKPRI-MDGs), and many more.

Sari is a Certified Public Relations Practitioner (CPR) who has been officially accredited by the National Professional Certification Agency (BNSP). She has a solid track record in the field of PR and has served as the Vice Chairperson of APPRI from 2020 to 2023. Currently, she serves as the Chairperson of APPRI for the period of 2024 to 2027. As an established professional in the industry, Sari is committed to upholding the highest standards of excellence and providing exceptional service to her clients.