Tyas Sastradipradja is a business strategist for ID COMM. As a PR professional with strong business acumen, she offers skillsets in business development, marketing strategy, reputation building, corporate governance, and organizational capacity-strengthening programs.

As an experienced consultant at ID COMM, Tyas has a proven success track record. She was part of a strategic communications consulting team that successfully advocated for the reformation of DPD’s organizational structure, strategy, and practices of its Data and Information Center. Her consultations have reached multinational companies such as Johnson & Johnson, Mubadala Petroleum, and GE Healthcare. She has also worked on campaigns with Greenpeace, Development Dialogue Asia, CASE-IESR, ADB, the World Bank, the Ministry of Research, Technology, & Higher Education, and The Ministry of Religious Affairs.

Having spent 20+ years working in the communication industry, with half of it dedicated to serving media companies, she started her career in Indovision (now MNC Vision), First Media, Lativi (now TV One), and RCTI. Her strong foundation in media specialization has supported her capabilities in utilizing adaptation in the marketing mix for ID COMM’s client consultation.